Amazon’s Climate Pledge Label: Everything You Need to Know (2023)

In recent years, there has been a growing awareness of the need to protect the environment and reduce our carbon footprint. As consumers become more conscious of the impact of their purchasing decisions, companies are under pressure to adopt sustainable practices. Amazon, as a leader in e-commerce, has taken a proactive step by launching the Climate Pledge Friendly program. This program aims to help customers easily identify and shop for more sustainable products on their platform. In this article, we will explore the details of the Amazon Climate Pledge Friendly program, its benefits for sellers and customers, and how you can qualify your products for this prestigious badge.

The Amazon Climate Pledge and Its Role

In 2019, Amazon co-founded The Climate Pledge, an organization committed to achieving carbon neutrality by 2040, a decade ahead of the Paris Agreement. As part of their sustainability strategy, Amazon has introduced various initiatives to reduce their environmental impact. One such initiative is the Climate Pledge Friendly program, which focuses on highlighting products that meet specific sustainability standards. By partnering with trusted third-party certifications and creating their own certifications, Amazon aims to make it easier for customers to discover and purchase sustainable products.

Understanding the Climate Pledge Friendly Badge

The Climate Pledge Friendly badge is a small green label that appears on product listings on Amazon. This badge signifies that the product has met one or more sustainability certifications recognized by Amazon. These certifications cover a wide range of sustainability aspects, including carbon footprint reduction, use of recycled materials, sustainable packaging, fair labor practices, and more. By displaying this badge, Amazon aims to promote sustainable consumption choices and empower customers to make informed decisions.

Amazon Climate Pledge Friendly Label

The Benefits of the Climate Pledge Friendly Program

Participating in the Climate Pledge Friendly program can provide several benefits for both sellers and customers. Let’s explore some of these benefits:

Increased Visibility for Sustainable Products

Products with the Climate Pledge Friendly badge are more likely to be seen by customers who specifically search for sustainable products. Amazon has created a dedicated section within their platform where customers can browse and discover Climate Pledge Friendly products. Being featured in this section can significantly increase the visibility of your products and attract environmentally conscious shoppers.

Higher Conversion Rates

Studies have shown that consumers are more likely to purchase products labeled as environmentally friendly. By displaying the Climate Pledge Friendly badge, you can differentiate your products from competitors and appeal to the growing number of customers who prioritize sustainability. This can lead to higher conversion rates and increased sales.

Enhanced Brand Reputation

Being part of the Climate Pledge Friendly program can enhance your brand’s reputation as a company committed to sustainability. It demonstrates your dedication to reducing environmental impact and resonates with customers who value eco-friendly practices. A positive brand image can lead to increased customer loyalty and advocacy.

Qualifying Your Products for the Climate Pledge Friendly Badge

To qualify your products for the Climate Pledge Friendly badge, you need to obtain a certification from one of the recognized sustainability certifications partnered with Amazon. These certifications cover various aspects of sustainability, ensuring that your products meet specific standards. Here’s how you can get started:

Step 1: Review the List of Certifications

Amazon has partnered with several reputable third-party organizations that offer sustainability certifications. These certifications focus on different aspects such as carbon neutrality, recycled content, fair trade, and more. Review the list of certifications to identify which ones align with your product and sustainability objectives.

Step 2: Contact the Certification Organization

Once you have identified the relevant certification(s), reach out to the certification organization directly. They will provide you with the necessary information and guidance on the certification process. Work closely with them to ensure that your products meet the required criteria.

Step 3: Obtain the Certification

Follow the certification organization’s guidelines and complete the necessary steps to obtain the certification. This may involve providing documentation, undergoing audits or assessments, and demonstrating compliance with sustainability standards. Once your products have received the certification, you are one step closer to qualifying for the Climate Pledge Friendly badge.

Step 4: Apply for the Climate Pledge Friendly Badge

After obtaining the certification, you can apply for the Climate Pledge Friendly badge through your Amazon seller account. Fill out the application form, providing details about the certification you have received and how your products meet the sustainability standards. Amazon will review your application and, if approved, your products will receive the Climate Pledge Friendly badge.

Amazon Climate Pledge Friendly Label

Examples of Climate Pledge Friendly Certifications

Amazon has partnered with a wide range of trusted third-party certifications to ensure the credibility and diversity of the Climate Pledge Friendly program. Here are some examples of certifications recognized by Amazon:

  • Carbon Trust: Focuses on carbon footprint reduction and offers certifications for products and companies committed to carbon neutrality.
  • Rainforest Alliance: Certifies products that meet rigorous environmental, social, and economic sustainability standards, particularly in the agricultural and forestry sectors.
  • Fair Trade Certified: Ensures that products are produced in a way that promotes fair wages, safe working conditions, and environmental sustainability.
  • Cradle to Cradle Certified: Evaluates products based on their material health, material reutilization, renewable energy, water stewardship, and social fairness.
  • USDA Organic: Certifies agricultural products that meet strict organic farming standards, including the exclusion of synthetic pesticides and genetically modified organisms (GMOs).

These are just a few examples of the certifications available. It is important to research and choose certifications that align with your product and sustainability goals.

Optimizing Your Amazon Listings for Climate Pledge Friendly

Once your products have obtained the Climate Pledge Friendly badge, it’s essential to optimize your Amazon listings to maximize their visibility and appeal to customers. Here are some tips for optimizing your listings:

1. Highlight the Climate Pledge Friendly Badge

Make sure the Climate Pledge Friendly badge is prominently displayed on your product images and in the title or bullet points. This will immediately catch the attention of customers who prioritize sustainability.

2. Incorporate Sustainability Keywords

Include relevant sustainability keywords in your product title, bullet points, and product description. This will improve your product’s visibility in search results when customers search for sustainable products.

3. Provide Detailed Sustainability Information

In the product description or in the enhanced content sections, provide detailed information about the sustainability aspects of your product. Highlight key features, such as recycled materials, energy efficiency, or fair trade practices. This will give customers a better understanding of the sustainability benefits of your product.

4. Utilize Enhanced Brand Content (EBC)

If you have access to Enhanced Brand Content, take advantage of it to create engaging and informative content about your brand’s commitment to sustainability. Use visuals, infographics, and storytelling to convey your sustainability message effectively.

5. Encourage Customer Reviews

Positive customer reviews mentioning the sustainability aspects of your product can further validate its credibility and appeal to potential customers. Encourage satisfied customers to leave reviews highlighting the sustainability benefits they experienced.


The Amazon Climate Pledge Friendly program offers a valuable opportunity for sellers to promote their sustainable products to a broader customer base. By obtaining the Climate Pledge Friendly badge, you can increase the visibility of your products, attract environmentally conscious customers, and enhance your brand’s reputation. Follow the steps outlined in this article, obtain the relevant certifications, and optimize your Amazon listings to make the most of this program. By participating in the Climate Pledge Friendly program, you contribute to a more sustainable future and meet the growing demand for eco-friendly products. Embrace sustainability and let your products shine with the Climate Pledge Friendly badge on Amazon.

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